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The Importance of Developing a Mobile-Friendly Website

The majority of Internet users are now employing mobile devices to access websites as well as to communicate with friends and family. As this demographic is only expected to increase in the coming years, it makes sense that businesses will be forced to find ways to adapt to such a pronounced trend. The most important aspect to take into account is the mobile-responsive design of a specific website. In other words, will it display correctly or might users have difficulty accessing certain portions? Why are these two questions important and what can online businesses do in order to remain one step ahead of the technological curve?

Disclaimer: This post is sponsored in full by Shopify 

The Principle of a Mobile-Friendly Website

In the past, only a small majority of individuals accessed the Internet via a mobile device such as a smartphone or a tablet. This was partially due to the operating systems of the phones as well as the rather poor wireless connectivity. We now live in days associated with 4G and 5G speeds, so browsing is nearly instantaneous. Thus, the principle of a mobile-responsive website comes into play.

Websites need to appear exactly the same whether connecting with a PC, a laptop or a smartphone. However, certain adaptations might be needed for mobile users such as long-scrolling text and the ability to zoom in on images. This is why employing the proper coding is so very important from a purely functional point of view. However, other issues including secure wireless connections and strong payment gateways are just as critical if business owners wish to retain a strong and loyal client base. Whether referring to a free web store or a blog followed by tens of thousands of followers, the principle is the same. Mobile-friendly coding is absolutely essential in order to adapt to a changing marketplace. So, does this signify that owners will be forced to revamp their web pages from the ground up?

The Use of Third-Party E-Commerce Solutions

Writing code from scratch can be tricky even for seasoned programmers. This is obviously not the best position for a freelance organisation to be in. This is also why many businesses utilise the services of third-party e-commerce solutions such as those provided by Shopify. Due to the drag-and-drop nature of these systems, little to no knowledge of coding is required. Mobile-friendly architecture is likewise built directly into the system. Even major upgrades can be made within a real-time scenario so enterprises will not have to worry about going offline during the process. Finally, the user-friendly nature of this e-commerce architecture provides help on a 24-hour basis in the event that a sudden problem arises.

Will mobile devices ever completely supplant laptops and personal computers? While the verdict is still out, many believe that traditional hardware will still retain its place within the industry. However, it is just as important to realise that the sheer number of mobile customers is on the rise. This is why businesses must adopt a proactive stance now to avoid issues in the future.

About John Geller

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