From time to time, you need to audit your website and ensure it’s working optimally. We have to here at MTT too! Here’s your guide to making a website audit checklist.
What’s the one piece of branded digital content that your audience will interact with the most? That’s easy: your website. The next question, however, isn’t such an easy one. How do you ensure that your website is kept as effective as it could be? One of the ways you can do exactly that is to institute a rigorous website audit schedule. In this article, we’ll go over a checklist of things to look for during a proper website audit.
One of the most important things to your website is SEO, i.e. search engine optimization. There are a number of different technical things that you can put together in order to make your website more aligned to Google’s search spiders that rank your content in the search results.
Do a regular audit of your technical SEO setup so that you’re staying on top of any new SEO regulations that may have been released.
Make it a part of your regular website audit to check over your policy to ensure that you are up-to-date with any new legal regulations.
GDPR, or the General Data Protection Regulation, is a recent phenomenon that made waves in the Internet world. This regulation protects the personal identifying data of website visitors from Europe.
In order to ensure that your business does not run afoul of this regulation, be sure to constantly audit how your website is processing and storing user data. These processes and storage options should be in line with GDPR standards.
Website Navigation and Structure
As time goes on, you’ll find yourself adding more and more content to your website. One of the problems that can result from this is an increase in website complexity. This, in turn, could make the website more difficult to navigate.
Do an audit, perhaps alongside an end-user, to ensure that your website is easy to navigate and relevant content can be found without much difficulty.
Speaking of content, out-of-date content can be the bane of your business’s existence. If your company’s policies change, then you want to make sure that those changes are reflected with updated content on your website.
Out-of-date content could set misaligned expectations with your customers.
Security and Backups
Last but certainly not least, one of the most important things to include in your regular website is an assessment of website security and backup processes.
Do a penetration test to ensure that no hacker with nefarious intentions can access your data. Also, ensure that you have access to regularly-scheduled backups. Use this Free Checklist Maker to keep all of these tasks straight.
Use This Website Audit Checklist
There you have it — with this website audit checklist under your belt, you should be far better equipped to keep your company’s website as effective as ever.
For more website advice, check out the rest of the website!